Work portfolio of Noah Stokes

WeightWatchers

As Head of Product Design & Research at WeightWatchers, I led a team of 26 designers and researchers to ship the company's first AI-powered food tracking feature, a global design system, and a full redesign of the app across 4 million users. I also stepped in as acting CPO to define the company-wide product roadmap during a critical leadership transition.

Team18 × Product Designers / 4 × User Researchers / 4 × Growth Designers

Results16% surge in NPS following the full app redesign
27% increase in daily food tracking after AI feature launch
50% faster feature shipping after design system deployment
13% lift in user satisfaction across the platform

"You may have noticed that we recently refreshed the entire design of the Weight Watchers app to make it a more intuitive and unified user experience, providing members quick and easy access to all of our weight management tools. This revamp is driving improvements to login rates lists in tracking and longer sessions, all of which are positive for engagement, as demonstrated by a 16% surge in NPS last month." Sima Sistani, CEO of WeightWatchers

Brave Care

As Head of Product & Design at Brave Care, I led a small team to build the entire software stack powering our pediatric clinics — a parent-facing mobile app, a custom EHR system, scheduling, check-in, and clinic operations tools. Our mission was to reduce the administrative burden on practitioners so they could spend less time behind a screen and more time with patients.

Team2 × Product Designers / 1 × Product Manager / 1 × Growth Designer

Parent App

Electronic Health Records (EHR)

Brand & Service Design

ResultsFive clinics stood up, over 50,000 families cared for.
Thousands of Google 5-star reviews.
NPS consistenly above 80.
92% staff retention.
Best in class electronic health records that reduced admin time for doctors by 40%.

"Noah is an incredible design leader, both from a design talent perspective and equally from a team leadership perspective. He brings such a good energy to work every day and it shows in the work across the whole org." Darius Monsef, CEO of Brave Care

Dribbble

As Director of Design at Dribbble, we were the team to redesign Dribbble for the first time since it's inception. The team worked tirelessly to build a new system that kept the Dribbble brand but shined the spotlight on the designer and their work. The resulting work yield a design system which is still used today.

Team2 × Product Designers / 3 × Front-End Engineers / 1 × UX Researcher

ResultsFirst unified design system across all Dribbble products
25% faster release cycles
35% reduction in design debt
11% increase in marketplace transactions following business hiring platform launch

Earlier Work

A selection of product design work from earlier in my career — including npm, Creative Market Pro, Tipping Point Community, and Seventh-Day Adventist Church. Each represented a distinct design challenge across developer tools, e-commerce, and nonprofit digital products.